We want to show you ads that you find interesting and useful. Here's an overview of how X Ads work, why you see certain ads, your privacy settings, and other options.
You may see different kinds of ads on X, including Promoted Ads, Follower Ads, and Spotlight Takeover. We may show these ads to you when you are logged in or logged out of X. They are clearly marked with an “Ad” label. You can interact with most promoted content in much the same way as organic content.
Your activity on X, the information you provide to X, and our relationships with ad partners all help make promoted content more relevant for you.
When you use X to follow, post, search, view, or interact with posts or X accounts, we may use these actions to customize X Ads for you. For example, if you search for a specific term, we may show you promoted content related to that topic.
We're committed to offering you meaningful privacy choices. If you don't want X to show you interest-based ads on and off of X, there are several ways to turn off this feature using your X settings.
Eligible accounts can launch campaigns at ads.X.com.